RAICAM - Explore the extreme
We manage the online and offline communication of Raicam, an Italian multinational company and leader in “extreme” braking systems for the MTB world. We take care of the graphic design of product catalogs, packaging, and merchandising, as well as the creation of digital content for social media. We handle photo and video production and develop targeted marketing strategies to strengthen the brand’s presence in the MTB sector. In addition, we coordinate collaborations with sponsored athletes and teams, supporting Raicam in the organization of events and trade fairs. We ensure clear, consistent, and effective communication across all channels, enhancing the brand and increasing its visibility in the mountain bike market.
THE REAL RIDE
The Real Ride is a 6-episode documentary series that takes viewers behind the scenes of Tribe Hotbikes, a downhill MTB team led by former rider Andrea Bruno. The miniseries reveals the authentic, human, and adrenaline-filled side of the team, which not only challenges the mountains but also embraces mountain biking through the lens of values that matter both in sport and in life.
A true “real ride” of passion, sacrifice, fun, and resilience, the series captures the everyday experiences of the team and their unique journey. More than just a story about downhill racing, The Real Ride portrays the essence of a team whose struggles and victories reflect parts of ourselves, making it relatable to riders and enthusiasts across the mountain bike community.